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From what I recall, the first time I saw 'rainbow capitalism' from a big brand was this image from Oreo in 2012.
It created a lot of controversy. Calls for boycotts and such. But Oreo didn't take it down. They were unapologetic and didn't try to appease the homophobes or backtrack.
And I know this sounds weird, but it was like a shift. Proof that public opinion or acceptance of queerness was widespread enough for a company to consider it profitable.
sometimes I randomly think about the time a girl posted in this girls only Facebook group I’m in telling everyone how she broke up with her boyfriend and he lied saying that he lost the spare key she gave him, only to then break into her apartment when she wasn’t home and steal the cat they’d adopted while they were together, but then he denied having done this and she didn’t really have proof that he took the cat since he wouldn’t let her come into his place and look for it. And then another girl saw this post and knew her ex-boyfriend, and she was like “girl. I used to hook up with your mans back in xxxx and I still have his number. If you want, I’ll hit him up and get him to invite me back to his place and see if your cat’s there.” And the OP was like “bet.”
So this woman hit up homie dog, asked him out for drinks, went home with him, slept with him, and then woke up in the middle of the night and TOOK THE CAT. Like she had only said that she would confirm if the cat was there but then she took it upon herself to steal this woman’s cat back. Like she full on Trojan horsed this man and then hit up homegirl like “I got the goods. Where you wanna meet.” And then the two of them posted a photo of them together with the cat to the group.
And I just think women supporting women is so beautiful.



























amidalas